Influence of intrapersonal conflict on women’s consumer behavior

The research aimed at testing hypotheses about the link between various types of internal conflict and women’s impulse purchases. most detailed consideration is value-semantic as a phenomenon caused by interaction important personal structures. author studied consumer values, subjective financial well-being, well varieties irrational behavior additional ones: conspicuous consumption orientation towards materialism. paper revealed consistency certain individual type behavior. patterns found open wide scope for further development this problem introducing personality constructs, expanding sample, using more accurate diagnostic instruments.